The Co-operative Food hosts Tweet4aTable pop-up

Guests at The Co-operative Food's pop-up at Observation Point
Guests at The Co-operative Food's pop-up at Observation Point

The Co-operative Food has launched a pop-up restaurant called Tweet4aTable at London's Observation Point whereby diners must tweet for a table to grab a free meal.

The two-day outdoor restaurant, which opened yesterday (3 October), will be available for up to 200 guests each day who must tweet @Tweet4aTable and tell the company in 140 characters why they deserve a table and free meal. Any tips will go to Carers Trust, The Co-operative’s charity of the year.

The Co-operative Food booked the South Bank location of the pop-up restaurant with JCDecaux Live, which has been on a nationwide tour across eight UK cities since 27 June. This included Bristol, Nottingham, Glasgow, Leeds, Cardiff, Brighton and Manchester, with London being the last location.

The purpose-built pop-up restaurant has been made from reconditioned shipping containers, in which guests can enjoy pizza lunches, along with a glass of Prosecco. Evening meals will consist of fully-loaded burgers, a king prawn bucatini or a roast mushroom tin pie and mash.

Diners have been encouraged to 'check in' on Facebook with their smart phones when they arrive, and, during the 30-minute meal, tweet and tag pictures of themselves dining for a chance to win a seven-day holiday for two people at an all-inclusive hotel in Marmaris, Turkey, courtesy of Thomas Cook and The Co-operative Travel.

Passers-by will also be able to enjoy free samples of the business’ own-brand food and drink throughout both days, including syrup porridge at breakfast time, massaman beef curry at lunch and chicken tikka masala in the evenings.

Kate Jones, head of product development at The Co-operative Food, said: "We’re taking our outdoor dining experience right into the centre of London, as part of a tour of eight of the UK’s major cities. All people have to do is send us tweet, and the best tweets will get a table for lunch or dinner."

The Co-operative Food pop-up dining experience has been on a nationwide tour across eight UK cities since 27 June, including Bristol, Nottingham, Glasgow, Leeds, Cardiff, Brighton and Manchester, with London being the last location.

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