Co-op "Ice cream" by Lucky Generals

Co-op shows off its eco-friendly carrier bags with a quirky summertime spot.

The ad is part of the brand’s "It’s what we do" marketing strategy and aims to highlight the brand's environmental credentials. In it, two women who are open water swimming enthusiasts enjoy a dip in the sea. The pair ramble about Co-op’s "lovely" ice cream flavours, before mentioning how the brand is reducing the number of plastic bags given to consumers – you know, casual small talk between two mates. The work was directed by MJ Delaney through Merman.