Co-op "A better way" by Leo Burnett

This is England director Shane Meadows collaborated with the Co-op again for a new campaign profiling various local causes the retailer supports around the UK.

The brand will take over More 4 on 18 April with seven consecutive ad breaks and premiere 13 two-minute films shot by Meadows. A 60-second spot compiles clips from the films and features a voiceover by London spoken-word artist George the Poet. The TV activity will be supported by print, cinema and out-of-home ads. Rob Tenconi and Mark Franklin created the ads at Leo Burnett. 

GET YOUR CAMPAIGN DAILY FIX

Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free