Co-op "A better way" by Leo Burnett

This is England director Shane Meadows collaborated with the Co-op again for a new campaign profiling various local causes the retailer supports around the UK.

The brand will take over More 4 on 18 April with seven consecutive ad breaks and premiere 13 two-minute films shot by Meadows. A 60-second spot compiles clips from the films and features a voiceover by London spoken-word artist George the Poet. The TV activity will be supported by print, cinema and out-of-home ads. Rob Tenconi and Mark Franklin created the ads at Leo Burnett.