CMOs must be 'business-people first and marketers second'

Top marketers from HP, Diageo and Johnson & Johnson discuss key industry issues at Cannes Lions.

The third "Wake up with The Economist" panel at Cannes this week featured Antonio Lucio, chief marketing officer at HP, Syl Saller, chief marketing officer at Diageo, and Alison Lewis, chief marketing officer at Johnson & Johnson.

Among the key insights from the talk included: 

  • Chief marketing officers must be a business-person first and a marketer second.
  • Legacy brands must constantly renovate their promise to consumers in order to stay relevant.
  • Global brands must be clear on their purpose and DNA before giving local markets the freedom to adapt.
  • The conversation around diversity is not over, we still have a long way to go to combat stereotypes.
Tags

Subscribe today for just $89 a year

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free