CMOs must be 'business-people first and marketers second'

Top marketers from HP, Diageo and Johnson & Johnson discuss key industry issues at Cannes Lions.

The third "Wake up with The Economist" panel at Cannes this week featured Antonio Lucio, chief marketing officer at HP, Syl Saller, chief marketing officer at Diageo, and Alison Lewis, chief marketing officer at Johnson & Johnson.

Among the key insights from the talk included: 

  • Chief marketing officers must be a business-person first and a marketer second.
  • Legacy brands must constantly renovate their promise to consumers in order to stay relevant.
  • Global brands must be clear on their purpose and DNA before giving local markets the freedom to adapt.
  • The conversation around diversity is not over, we still have a long way to go to combat stereotypes.
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