How CMO Mauricio Vergara is making Bacardi relevant, even after the ball drops
The Mexico City native has overseen a budget shift away from TV and toward understanding the consumer journey.
For full access to this article, you must be a Campaign US subscriber.
Click here to view our subscription options, which now include access to the 2023 Agency Performance Review — a comprehensive analysis of agency business in the past year.
If you are already a subscriber and can't see this article: Click here to activate your subscription.
For support, please email: firstname.lastname@example.org or call (800) 381-0891.