Close-Up: 24 hours with ... Rosie Arnold, Bartle Bogle Hegarty

Name: Rosie Arnold
Job: Creative director, Bartle Bogle Hegarty
Professional mission: Go for it
Personal mantra: Go for it

6.45am Woken by Radio 4.

7.30am Woken again, obey this time. Breakfast scrum with husband and two teenage sons, au pair, dog and a huge amount of kit bags, guitars, etc.

8.15am Cycle to work.

8.30am Sneak into John O'Keeffe's office, where a change of clothes is hidden in his wardrobe - pray Jane, his wife, is understanding. Emerge looking more glam. Sort out what I'm meant to be doing with Jo, "godsend" PA. Check e-mails.

9.00am Conference call with creative team shooting Birds Eye in Cape Town. Can they have a helicopter?

9.30am Improbable code names for Lynx projects mean my meetings read like a James Bond plot. Top secret meeting with Rick Hirst.

10.00am Project Muchacho - conference call with team in Iceland. Go through storyboard, casting, locations, and, oh, can they have a snow machine?

10.30am Exciting meeting to discuss Lynx digital. New challenge for an old hand like me. New team full of ideas. Meeting over-runs, queue of people peering through glass wall. Rick Hirst still in office. Should get him a permanent chair.

11.45am Robinsons review, work coming along well. Call to Sweden. Locations, wardrobe, and, oh, can they have another sexy model?

1.15pm Grab salad, breath of fresh air and a bit of retail therapy.

2.30pm Eat salad at desk watching amazing new Impulse brand film with ... Rick Hirst.

3.00pm Project Scaramanga. Don't ask, I'd have to shoot you.

4.00pm Project Neutron - ditto.

4.30pm Pop next door to do some creative work with Mick Mahoney, the new boy. Heaven.

5.15pm Call from son in Kilburn. Can I get a mango and red wine vinegar!?

5.30pm Run through on Lynx for client presentation of work the next day. Check e-mails.

6.40pm Change. Cycle home uphill. Buy mango and red wine vinegar.

7.30pm Arrive home flushed and panting. Dog goes mad. Husband pleased to see me, too.

7.45pm Embark on extravagant meal with enthusiastic 15-year-old son and his new cookery book.

8.45pm Fab family dinner. Son is a genius. The diet starts tomorrow.

10.20pm Ocado shop, as other son strums guitar. Shouldn't he be asleep?

11.00pm Bath. Phone goes, it's Rick Hirst. Husband understands.

11.30pm Bed.


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