An equality awareness PSA attracts a diverse range of brands
In recognition of International Women's Day on Sunday, the Bill, Hillary & Chelsea Clinton Foundation launched a cross-channel campaign titled "Not There."
The campaign, created by Droga5, makes a bold statement by removing women from advertising, magazine covers, and billboards. The purpose? To demonstrate that women are still not being represented equally in media.
The Clinton Foundation's Vice Chair Chelsea Clinton said, "By knowing the facts and what has worked and hasn't worked to advance gender equality, we can accelerate the pace of change for women and girls — both at home and around the world."
Media giant Condé Nast, retailer H&M, outdoor advertising company Clear Channel, the New York City Ballet and a long list of other brands lent their names to the campaign.
The multichannel effort directs the audience to a supporting website NOT-THERE.org. A video on the site features the voices of celebrities Amy Poehler, Cameron Diaz, Jenny Slate, Padma Lakshmi and Sienna Miller — but as in the rest of the campaign, the women themselves are not visible.
Campaign credits
Creative Chairman: David Droga Vice Chairman: Andrew Essex Chief Creative Officer: Ted Royer Executive Creative Director: Kevin Brady Creative Director: Casey Rand Creative Director: Karen Land
Short Copywriter: Colin Lord Art Director: Inna Kofman Chief Creation Officer: Sally-Ann Dale Head of Broadcast Production: Ben Davies Broadcast Producer: Verity Bullard Head of Art Production: Cliff Lewis Art Producer: Sharon Mendelow Art Production: Robert Ohman Assistant Photographer: Paul McGeiver Executive Print Producer: Jeannie O’Toole Senior Print Producer: Cindy Perez Lead Production Artist: Chris Thomas Retouchers: John Ciambriello Quality Control Manager: Lisa Bishai Retouching Coordinator: Michelle Leedy Principal Interactive Developer: Simon Abrams Senior Interactive Developer: Jim Alexander Interactive Developer: Judith Desire QA Engineer: Yadira Issac Interactive Producer: Benny Goldman UX Director: Daniel Perlin Associate Director of Technology: Keath Chan Global Chief Strategy Officer: Jonny Bauer Group Strategy Director: George Bennett Strategy Director: Katy Alonzo Head of Communications: Colleen Leddy Strategy Communications Strategist: Elsa Stahura Head of Data Strategy: Melissa Zimyeski Data Strategist: Michelle Pliskin General Manager/Head of Account Mgmt.: Susie Nam Group Account Director: Heidi Rick Account Manager: Lucy Santilli Senior Project Manager: Bianca Jose Client: Clinton Foundation Director, No Ceilings: Terri McCullough Digital Director: Katie Dowd Chief Communications Officer: Craig Minassian Director of Communications, Initiatives: Mimi Reisner Senior Communications Advisor, Office of Chelsea Clinton Communications Manager: Kamyl Bazbaz Production Company: Park Pictures Director: Alison Maclean Executive Producer: Jackie Kelman Bisbee/Dinah Rodriguez Producer: Christopher Grove Additional Filming: Droga5 Studios | Fim Line Producer: Jessica Bermingham DP: Alex Cullen Editorial: Droga5 Studios | AV Editor: Joseph Schulhoff Post Production: The Mill NY Executive Producer: Melanie Wickham Production Co-ordinators: Alex Bader and Devan Saber Animator/Designer: Chris Mennuto Music: APM Music
