Clinique for Men to use digital agency

Estee Lauder is looking for a digital agency to handle online advertising for its Clinique range of lotions and fragrances.

The winning agency will be briefed initially with relaunching the company's Clinique for Men range.

The work will involve redesigning the brand's website and online advertising, as well as developing a strategy to target men more effectively.

The men's range of cosmetics falls within three main product categories: skincare, shaving and grooming. These include facial soaps and liquid face washes, a range of "Scruffing Lotions" of varying strength, an eye hydrator and lip balm.

The move follows last month's announcement by Estee Lauder that it had kick-started a review of its £200 million global media duties with a view to consolidating the brief into one network.

The company is considering three agencies for the pitch: WPP's Maxus, the US incumbent; Havas' MPG, a non-roster agency; and Omnicom's M2M, which handles the UK market for Estee Lauder.

In 2007, Estee Lauder's net sales exceeded £3.5 billion, up 9 per cent on 2006.

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