Clinique launches game to promote new foundation

Clinique, the Estée Lauder make-up brand, has created a game to launch its new foundation.

The pop-up at four shopping centres across the UK give people the chance to play a game of pairs to match the images of women with their make-up on and off to show off the benefits of the product.

Customers can also play "Just press glow" online and enter a competition to win a goodie bag worth £100.

The idea was conceived by Lida and M&C Saatchi PR worked on the experience element.

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