Clinique is staging a pop-up in New York to showcase its Clinique iD product, which launched in December last year.
The Estée Lauder-owned cosmetics and skincare brand describes iD as its first custom-blend hydrator created for individuals' skin type and concern.
Upon entry, visitors can head to a consultation bar for an interactive skincare quiz, which matches their skin type to certain moisturisers. They can also take part in a virtual reality experience featuring a number of beauty influencers.
Clinique will be offering exclusive experiences in-store, including the chance to meet YouTube beauty stars Sylvia Gani and Alyssa Forever.
The pop-up is taking place in New York's SoHo district during 8-27 February. A travelling version of the activation is running at the same time in other US states.