Clear Channel billboard converts humidity into drinking water

May 15, 2013

A billboard in the small Peruvian village of Bujama has created 15,000 litres of drinking water in six months from humidity in the air to give residents access to a highly sought after clean water supply.

The $32,600 billboard, which was co-produced by outdoor advertising company Clear Channel and researchers at the University of Engineering and Technology, transforms water using a series of condensers and filters.

Companies: Clear Channel Peru and the UTEC (University of Engineering and Technology) Lima

Clients: Jessica Ruas Quartara, marketing director at UTEC and Eduardo Martinez, commercial director at Clear Channel

Agencies: Media Connection BPN & Mayo Draft FCB Perú

Creative: Humberto Polar

Campaign

Clear Channel billboard converts humidity into drinking water

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