Clean clothes fight dirty for LG

Hill Holliday brings ambitious spot to Golden Globes

For years, the laundry room has been a house divided, pitting delicates against permanent press. But LG’s Twin Wash can clean both at the same time, and Hill Holliday celebrates the armistice with a technically impressive ad featuring choreographed clothing in a street battle, as each unworn side attempts to eliminate the other.

The CGI was created by special effects house Digital Domain, which demonstrated its chops in Hollywood blockbusters like "Pirates of the Caribbean." Originally presented as live puppetry in Times Square and hosted on social media, the spot makes its TV debut at the Golden Globes.


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