Clean & Clear #SeeTheRealMe ad features transgender teen

Clean & Clear "See The Real Me - Jazz: Being Your True Self."
Clean & Clear "See The Real Me - Jazz: Being Your True Self."

The spot by J3/Universal McCann Studios makes 14-year-old Jazz Jennings the face of the Johnson & Johnson cosmetics line

Jazz Jennings of Florida is like most girls her age at 14 — only she was listed as one of Time magazine's most influential teens, published a book, and she was born male.

The transgender teen is now the face of Johnson & Johnson's Clean & Clear cosmetics line in an ad produced by J3/Universal McCann Studios.

The LGBTQ activist has a popular YouTube channel where she answers viewers' questions and discusses her gender identity. Many of the themes of her YouTube videos resonate in the campaign.

Supporters are urged to use the hashtag #SeeTheRealMe and share their stories.

On website POPSUGAR, she said "The 'See the Real Me' campaign is so great at helping girls find the courage to open up to their peers and be themselves, and I could really relate to that. I knew doing this campaign would help a lot of teens who are struggling like I did. "

In the 1:15-minute-long web edit of the commercial, Jennings says, "I was a girl trapped in a boy's body. Growing up has been quite a struggle being transgender — especially in middle school. ... Sometimes, I've even been called an 'it.' "

Jennings will also be the star of a reality TV on the TLC network called "All That Jazz." The program will feature Jennings' supportive parents and siblings.

Reception of Clean & Clear's new cover model has taken social media by storm.

Subscribe today for just $116 a year

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a subscriber


Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free