The Other Cinema will screen one classic film every month on the same day at unusual venues around the world. The project is produced by Future Cinema, whose events fuse film with music, theatre and live performance. Future Cinema also runs Secret Cinema, a series of pop-up movie events where the location and film are only revealed on the night.
The project’s launch event at the Troxy - a former picture palace - will screen David Lean’s Brief Encounter. Usherettes will welcome guests, who are encouraged to dress in black tie and carry a flower for a lover or a stranger.
Simultaneous screenings of the film will take place in Norwich, Leeds, Edinburgh, Birmingham and Bournemouth, in locations like Temple Works, a Victorian former flax mill in Leeds.
The Other Cinema plans to expand globally from March and told Event it was speaking to venues in China, Qatar, Taiwan, the US, Canada and Mexico. It also invites other venues to become partners and set up their own Other Cinema.
Fabien Riggall, founder of Secret Cinema, said: "The Other Cinema will bring communities together through film allowing anyone, anywhere to run their own cinema and be connected to a global network. The Other Cinema will meet once a month on the same night all over the world. We want to bring back the idea of local cinema and allow the most important films both old and new to get seen and talked about."
Organisers hope screenings will take place in locations like town halls, libraries, churches, parks, youth clubs, universities, schools, hospitals, prisons and oil rigs.
To leave a comment register and let us know your thoughts.
For more in-depth industry features, showcases and interviews with the world leading brands don't miss the next issue of Event magazine by subscribing here.Tweet