Churchill "Chur-chill" by Engine

Churchie gets a modern makeover as the insurance company launches a rebrand.

The ad shows a CGI bulldog blissfully skateboarding down a busy street. "Isn’t this how insurance should make you feel?" a narrator asks, while the chipper Churchie continues on his merry way.

Unveiling the brand’s slick new logo, Churchill’s spot will run across TV, radio, cinema, blipverts, channel sponsorship and social, with another ad set to break on 28 October. This comes alongside a partnership with music streaming service Spotify.

The work was created by Chris Lapham and Aaron McGurk, and directed by Nikolai Fugslig through MJZ and Untold Studios.