Chrysler experiments with VR for new Oculus campaign

Wieden & Kennedy Portland creates 4D experience for auto brand

Chrysler is the latest brand to dip its toe into virtual reality, with a new Oculus Rift campaign, created by Wieden & Kennedy Portland.

The "Beneath the Surface" campaign, is an immersive 4D experience that shows consumers how the Chrysler vehicle is made.

Visitors to the Los Angeles Auto Show who don the Oculus Rift headset will be able to take a seat in the vehicle and will be shown a virtual experience of how the car is built.

The activity follows on from the auto brand’s Chrysler 200 Factor Tour campaign earlier this year, which enables fans an interactive view of where the car is manufactured, with exclusive features that they would not experience in a showroom.  

Campaign credits

CLIENT: Chrysler
AGENCY: Wieden & Kennedy Portland
Creative Director: Aaron Allen / Kevin Jones / Michael Tabtabai
Copywriter: Alex Romans
Art Director: Chuck Carlson / Danielle Delph
UX Designer: Tera Hatfield
Creative Technologist: Michael Latzoni
PDirector of Interactive Production: Patrick Marzullo
Senior Interactive Producer: Melissa Crespo
Interactive Producer: Evelyn Loomis
Interactive Strategy: Sarah Biedak
Strategic Planning: Cat Wilson
Media/Comms Planning: Alex Barwick
Account Team: Lani Reichenbach / Jourdan Merkow / Stephanie Montoya
Broadcast: Julie Gursha
Project Manager: Jane Monaghan
Videographer / Editor: Matt Hayes
Business Affairs: Anna Beth Nagel
Executive Creative Directors: Mark Fitzloff / Joe Staples
Development Partner Company: Stopp
CEO: Fredrik Frizell
Executive Producer: Eric W. Shamlin
Creative Director: Zach Richter
Creative Technologist: Ola Björling
Senior Producer: Mary Toto
Sound Design/Composer: Eric Thorsell
Production Company: MPC Creative
Executive Producer: Tim Dillon
3D Lead: Michael Wynd
Lead Developer: Eric Renaude - Houde
Senior Producer: Gavin Rea / Nicole Fina
Unreal Developers: Brian Brown / Keith Guerrette / Matthew Jones / Vince McMullin/ Michael Green / Corey Sine

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