AgencyOpperman Weiss New York
SectorFood and Drink and Grocery food
Opperman Weiss delivers a barrage of spots featuring multiple US athletes
As part of its "#NoBadStuff" campaign for Rio 2016, Chobani released more than two dozen spots featuring Olympic and Paralympic athletes promoting positivity and wholesome foods. A one-minute anthem from Opperman Weiss features five Olympic hopefuls who are also the subjects of profile, workout and recipe videos. The extensive integrated campaign includes TV spots which debut Friday and continue through the Games, Olympics-branded packaging and in-store placements, pop-up cafes, a branded segment on "Jimmy Kimmel Live!" and sponsorships of other US athletics organizations and the Special Olympics.