Chobani rolls out ambitious, multi-channel Olympics campaign

Opperman Weiss delivers a barrage of spots featuring multiple US athletes

As part of its "#NoBadStuff" campaign for Rio 2016, Chobani released more than two dozen spots featuring Olympic and Paralympic athletes promoting positivity and wholesome foods. A one-minute anthem from Opperman Weiss features five Olympic hopefuls who are also the subjects of profile, workout and recipe videos. The extensive integrated campaign includes TV spots which debut Friday and continue through the Games, Olympics-branded packaging and in-store placements, pop-up cafes, a branded segment on "Jimmy Kimmel Live!" and sponsorships of other US athletics organizations and the Special Olympics.

Credits

Creative Agency
Design & Integration Director
Executive Producer
Managing Director
Account Supervisor
Production Co.
Director
Executive Producer
Executive Producer
Managing Director
Producer
Editorial Co.
Editor
Executive Producer
Color
Colorist
Senior Color Producer
Flame Artist
Executive Producer
Producer
Music
Music By
Executive Producer
Producer
Managing Director
Producer
Strategic Partnerships
PR Agency
Media Agency
OMD
Shopper Agency
Digital Agency
RGA