Surreal ad mixes yogurt with mud and wandering minstrels
Chobani yogurt has captured a dreamlike moment in a web film by Opperman Weiss New York.
In the video, we see a family covered in mud, the same family not covered in mud, and a shimmering field reminiscent of the closing shots of Ridley Scott's "Gladiator."
There are a few personal moments, implying something — but what that something is remains a mystery. Musician Eef Barzelay of the band Clem Snide waxes about living naturally with the family oblivious to his singing. Maybe the guitarist is a "Something About Mary" reference? Who knows. The song is available to download on chobani.com, though.
We here at Campaign U.S. cannot tell what is happening in this ad. Or what any of it has to do with yogurt. Please feel free to help us out.