Chobani 'Love This Life: Family' by Opperman Weiss New York

Chobani "Love This Life - Family" by Opperman Weiss New York.
Chobani "Love This Life - Family" by Opperman Weiss New York.

Surreal ad mixes yogurt with mud and wandering minstrels

Chobani yogurt has captured a dreamlike moment in a web film by Opperman Weiss New York.

In the video, we see a family covered in mud, the same family not covered in mud, and a shimmering field reminiscent of the closing shots of Ridley Scott's "Gladiator."

There's a few personal moments, implying something — but what that something is remains a mystery. Musician Eef Barzelay of the band Clem Snide waxes about living naturally with the family oblivious to his singing. Maybe the guitarist is a "Something About Mary" reference? Who knows. The song is available to download on though.

We here at Campaign U.S. cannot tell what is happening in this ad. Or what any of it has to do with yogurt. Please feel free to help us out.

Campaign credits

Client: Chobani
Agency: Opperman Weiss New York
Copywriter: Paul Opperman
Art Director: Jeff Weiss
Executive Producer: Mark Johnston
Managing Director: Julian Shiff
Director: Laurence Dunmore
Production Company: RSA Films
Executive Producer: Marjie Abrahams
President: Jules Daly
Line Producer: Michele Abbott
Director of Photgraphy: Brendan Galvin
Editor: Andre Betz
Editorial Company: Bug Editorial
Executive Producer: Caitlin Grady
Assistant Editor: Clay Doggett
Music Company: Duotone
Executive Producer: David Leinheardt
Creative Director: Jack Livesey
Musical Artist: Eef Barzelay
Music: Eef Barzelay
Music: Jack Livesey
Lyrics: Paul Opperman
Lyrics: Eef Barzelay

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