Chivas appoints Havas London for digital campaigns

Chivas: AnalogFolk created The Venture, which supports social entrepreneurs
Chivas: AnalogFolk created The Venture, which supports social entrepreneurs

Chivas Regal, the whisky brand owned by Pernod Ricard, has handed its below-the-line business to Havas London from AnalogFolk without a pitch.

Havas London currently handles the global ad account for the brand and will now also work on digital and social media campaigns.

Richard Black, the global brand director at Chivas, said: "Having an integrated approach on communication is key in the development of our further campaigns and that’s why Havas was appointed for the job."

The agency will work with Havas Work Club on the business, creating an integrated team called Club Chivas led by Daniel Floyed, a managing partner at Havas London.

Floyed said: "The ‘Win the Right Way’ campaign is important to both Chivas and the team at Havas, because it stands by our shared belief in building meaningful brands.

"In this instance helping start businesses around the world that are a force for good. Our Club approach will ensure that we place digital at the heart of everything we do".

AnalogFolk will continue to work on digital innovation and global platform development for Chivas. It created The Venture, a digital platform which supports social entrepreneurs. 

Bill Brock, the founder and chief executive at AnalogFolk, said: "From seeing our pitch winning idea become The Venture, to now witnessing the social entrepreneurs who participated receive deserved recognition and funding we're excited about continuing to work with a brand that wants to ‘Win The Right Way’."

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