Short film comments on the preservatives and artificial flavorings used by other fast-food places
Chipolte's Boorito fundraiser is an annual Halloween tradition for the fast casual restaurant.
This year, the burrito joint has turned to New York City based studio Piro for help in producing a short film called "Endless Line."
The video shows a young woman entering a store that looks somewhat like the interior of a Chipolte. She is asked what she would like on her burrito bowl, and disturbed to hear the options. The short continues Chipolte's message of natural ingredients.
Chipolte customers with an "unnecessary" addition to their costumes on Oct. 31 will score a $3 menu item, with proceeds going towards the Chipotle Cultivate Foundation.