Chinese sanitary-pad campaign augments reality of period pain

JWT's augmented-reality campaign for Sofy pads lets consumers integrate their selfies into interactive scenes

by Jenny Chan, Campaign Asia

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register here or sign in below if you already have an account.

Sign in

Register

  • Limited free articles a month
  • Free email bulletins

Register Now

Become a member

From $169 a year

  • Full access to campaignlive.com
  • Exclusive event discounts
  • Plus lots more...

Choose a package

Need to activate  your membership?