Chinese brands: Overcapitalized, underhyped and (soon) over here

Huge companies barely known outside China set their sights on US shores. But can they master the Western art of branding?

by Todd Wasserman
Xiaomi CEO Lei Jun.
Xiaomi CEO Lei Jun.

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register here or sign in below if you already have an account.

Sign in

Register

  • Limited free articles a month
  • Free email bulletins

Register Now

Become a member

From $116 a year

  • Full access to campaignlive.com
  • Exclusive event discounts
  • Plus lots more...

Choose a package

Need to activate  your membership?