Childhood trauma victims reconnect with role models in powerful Ad Council films

Videos from Wunderman get their premiere today at the White House

Today at the White House, the Ad Council, in partnership with Wunderman, Futures Without Violence and the U.S. Department of Justice, debuts two films as part of a new campaign called "Changing Minds." The campaign, inspired by real stories, works to show that adults can use everyday gestures to comfort more than the 60% of children in the U.S. who have been affected by trauma. In the 5:30 film "Chad," a boy reflects on the physical abuse he received from his dad while he visits a coach who showed him kindness in school. The 5:54 film "Unique" tells the story of a girl who visits her theater teacher who taught her to love despite a violent past. Each video has a 60-second version and will run on social channels and in print. There is also a 1:08 video that focuses on the science behind childhood trauma. 

Credits

Childhood Trauma
Core Campaign Team
Global Chief Creative Officer
Chief Creative Officer
Creative Director
Senior Art Director
Account Director
Senior Account Executive
Chief Strategy Officer
Senior Strategist
Executive Producer
Agency Producer
Creative Technology/Interactive Production
Interactive Design
User Experience
Documentary Film Production
Company
Director
Executive Producer
Producer
Graphics
Audio mixing & sound design
Music composer for Chad
Music composer for Unique
Science Film Production
Company
Graphics
Music composer
Audio mixing & sound design
Science Film & Web Production Credits
Production Company
Creative Director
Executive Creative Director
Executive Producer(s)
Art Director
Lead 3D Artist
3D Artist
Science Print Production Credits
Production Company
Creative Director - David Sheldon-Hicks
Executive Creative Director
Executive Producer(s)
Producer
Art Director
Lead 3D Artist
Compositor

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