Chicago Bulls' Jimmy Butler gets playfully poetic in first Bonobos spot

Austin agency Preacher shepherds the fashion e-tailer's first traditional ad campaign

Online clothing retailer Bonobos gets its first paid spokesperson, Chicago Bulls shooting guard and small forward Jimmy Butler, in a playfully philosophical spot from Preacher. This is the brand’s first traditional ad; previously, it’s relied on word of mouth, digital placements, online discount coupons and buy-one-get-one deals, as well as its quixotic chain of "guideshop" retail stores that only allow fittings, not in-store purchases. The ad debuts Sept. 12 online and on broadcast in the Houston, Atlanta and Chicago markets. It will also be supported by national print placements and OOH content in the Chicago subway system.

Credits

Agency
Chief Creative Officer
Executive Producer
Agency Producer
Assistant Agency Producer
Brand Manager
Chief Executive Officer
Chief Strategy Officer
Senior Strategist
Business Affairs
Talent
Production Company
Executive Producer
Director
Executive Producer
Head of Production
Production Supervisor
Line Producer
Edit House
Executive Producer
Producer
Editor
Assistant
Mix
Sound Engineer
Assistant Sound Engineer
Finish House
Senior Flame Artist
Color
Colorist

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