AgencyBBDO New York
SectorRetail brands and Clothing stores
BBDO New York helps a lesser-known star get some attention off the court
Foot Locker taps some stars who labor in the shadows of greatness for its latest spot from BBDO New York. The 30-second TV ad requires a bit of basketball history to fully appreciate. Golden State Warriors power forward Draymond Green is good enough to play on the U.S. Olympic team, but his teammates Steph Curry and Kevin Durant get more glory. Cue Horace Grant, who was drafted by the Chicago Bulls the same day as Scottie Pippen and won three NBA Championships with Michael Jordan. Neither of them recognizes Michelle Williams, the third leg of the final Destiny’s Child lineup alongside Kelly Rowlands and you-know-who.