AdvertiserChevrolet and Lego
SectorAutomotive, Media / Entertainment Brands and Film brands
A partnership with Warner Bros. produces an amusing ad and a Lego Batmobile.
Chevy has taken a lot of heat for its hard-to-miss commercials in which "real people" get very excited about things like mobile phone integration and JD Power awards. Now, to promote the company’s partnership with the upcoming "Lego Batman Movie," the brand has produced a stop-motion satire of its own campaign featuring Lego versions of its smug moderator and the Batmobile itself. Beyond the ad, the brand also unveiled a life-sized Lego Batmobile at the North American Auto Show this week. The spot was created by Commonwealth/McCann.