Cheetos mascot throws hat into political race

Chester Cheetah vies to be next mayor of small Montana town

Somewhere in Montana lies the town of Chester, population 847. It's time for a mayoral election, and the current mayor won't run because there's no opposition candidate.

Enter Chester Cheetah, the official spokes-cheetah for Frito-Lay's snack. Chester may be a large cat (and a fictional mascot) but that isn't stopping Goodby Silverstein & Partners from putting a campaign behind him.

Using a video that riffs on political ads and his Twitter account, the mascot will communicate in a parody of actual political campaigns.

Credits

Partner/ECD
Creative Director
Creative Director
Technology Director
Copywriter
Copywriter
Copywriter
Designer
Creative Technologist
Copywriter Intern
Art Director Intern
Director of Content Production
Executive Producer
Senior Content Producer
Senior Print Producer
Executive Digital Artist
Director, Account Management
Account Director
Account Manager
Asst. Account Manager
Group Brand Strategy Director
Senior Brand Strategist
Brand Strategist
Business Affairs Manager
Production
Director
Director of Photography
Production Designer
Producer
Executive Producer
Editor
Editorial
Editor
Original music
Autotune
Sound Design & Mix
Mixer