AgencyGoodby Silverstein & Partners
SectorFood and Drink and Grocery food
Chester Cheetah vies to be next mayor of small Montana town
Somewhere in Montana lies the town of Chester, population 847. It's time for a mayoral election, and the current mayor won't run because there's no opposition candidate.
Enter Chester Cheetah, the official spokes-cheetah for Frito-Lay's snack. Chester may be a large cat (and a fictional mascot) but that isn't stopping Goodby Silverstein & Partners from putting a campaign behind him.
Using a video that riffs on political ads and his Twitter account, the mascot will communicate in a parody of actual political campaigns.