Chase 'Mastery' by Mcgarrybowen

Chase "Mastery" by mcgarrybowen.
Chase "Mastery" by mcgarrybowen.

Bank rolls out largest consumer marketing effort to date

JP Morgan Chase's largest campaign for consumer banking focuses on convenience.

The four TV spots by Mcgarrybowen feature people who have honed a skill but haven't developed patience for banking: tennis pro Serena Williams, The Rockettes, fencing champ Tim Morehouse and pet trainer Joel Silverman.

The ads highlight time-saving benefits that anyone can appreciate.

Campaign credits

Client: JP Morgan Chase
Agency: Mcgarrybowen
Chief Creative Officer
: Mark Koelfgen
Executive Creative Director: Ahmer Kalam
Creative Director: Malaika Danovitz
Sr. Art Director: Kevin Gladwin
Managing Director Content Production: Dante Piacenza
Sr. Producer: Stacy Kay
Sr. Music Producer: Jean Scofield
Executive Planning Director: Tata Sato
Managing Director: Andrea Huemmer
Account Director: Alex Ciociola
Account Supervisor: Max Lemberger
Account Executive: Kelly Malacarne

Production Company: Smuggler
Director: Brian Beletic
Producer: Erin Wile
Director of Photography: Bradford Young
Editor: Biff Butler @ Rock Paper Scissors
VFX: The Mill
Audio: Sonic Union

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