Channel 4 "What if we could start again?" by 4Creative and OMD UK

Channel 4 is asking the public "What if we could start again?" as part of its new marketing campaign to promote the upcoming series Eden.

Eden will follow 23 people as they face the challenge of building a new life and society from scratch in a remote Scottish location.

The campaign invites the public to consider what they would do differently if they were to start again, drawing attention to some of the facets of 21st-century living that we could all do without.