Credits
Chief marketing and communications officer, Channel 4
Photographer
Media
Channel 4 "We're the superhumans" by 4Creative
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Advertiser
Channel 4 -
Agency
4Creative -
Sector
Media / Entertainment Brands and Television brands -
Exposure
United Kingdom
Channel 4's follow-up to its Cannes Grand Prix-winning 2012 Paralympic Games campaign features 120 people with disabilities.
The work is a central part of Channel 4’s "Year of Disability" and this time stars members of the public and musicians alongside Paralympic athletes.
