Channel 4’s promo for the Crabbie’s Grand National Festival (9-11 April) is an animated tale about a deformed unicorn that becomes a champion racehorse. 4Creative made the ad, which opens on a mythical land where a unicorn foal born with stunted wings and a messed-up horn is forced to run everywhere while the rest of his herd flies. After being shunned by his own kind, the unicorn rallies itself and becomes a champion racehorse in the real world.
Group business director
Executive creative director
The latest work, news, advice, comment and analysis, sent to you every dayregister free