Channel 4 imagines a future where Jon Snow's floating head reads the news and the latest royal wedding is between two men in an ad promoting the broadcaster's new digital service.
The spot opens on a mutant spokeswoman who says that the broadcast has been sent back in time to tell viewers about the future of Channel 4. The ad then cuts to the chat-show host Alan Carr performing as an alien, Snow’s floating head – which uses a series of colourful ties to propel itself – reading the news and footage of a gay royal wedding. The campaign promotes Channel 4’s new digital service, All 4, which includes catch-up TV and live broadcasts and replaces the 4oD brand identity across all platforms. The new ad was created by Chris Bovill and John Allison, and directed by Neil Gorringe through 4Creative.