Channel 4 "return of the superhumans" by 4Creative

Channel 4 is running a TV spot to promote its coverage of the Sainsbury’s Anniversary Games, which take place between 26-28 July. The ad was created by 4Creative and is a follow-up to the "meet the superhumans" spot that ran ahead of the 2012 Paralympic Games. It was created by Jack Croft, Stacey Bird and Alex Boutell, who was also the director.