Channel 4, JWT and Black Sheep Studios win golds in Entertainment Lions

Channel 4 has scooped a gold Lion in the Entertainment category for its Paralympics campaign, "We're the superhumans".

J Walter Thompson London picked up the same award for "Ash to art", its campaign for Glasgow School of Art that repurposed ashes created in the fire that struck the School’s historic main building as an artistic material.

And a third UK gold went to "Home", a 20-minute film for the United Nations Development Programme Kosovo that looked at the impact of the refugee crisis facing Europe. "Home" was produced by Black Sheep Studios, the in-house production unit of Bartle Bogle Hegarty, as well as Somesuch and Dokufest.

The Grand Prix went to MRM and McCann Spain for "Beyond money", a 17-minute sci-fi film starring Adriana Ugarte that launched a new account for Santander.

"We’re the superhumans" also picked up a silver – the only one from the UK in this category. Channel 4 also jointly won a bronze, along with PHD and Drum, for its Lego Batman collaboration.

A second bronze went to McCann London for "Zombie Christmas", its trailer for Xbox game Dead Rising 4, brought to life in Christmas lights.

There were four golds for US agencies – two for Pereira & O’Dell, New York, and one each for BBDO New York and 180LA. Pereira & O’Dell also won a silver, while BBDO New York added a bronze.

Other US silver Lion winners included David Miami, for Burger King campaign "Google Home of the Whopper", which yesterday won the Grand Prix in the Direct Lions.

2017 Cannes Lions winners (UK agencies/companies)

Healthcare Lions (UK winners)

PR Lions (UK winners)

Start Your Free 30-Day Free Trial

Get the very latest news and insight from Campaign with unrestricted access to, plus get exclusive discounts to Campaign events.

Become a subscriber


Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free