Channel 4 "go dark" by 4Creative

Channel 4 has littered London with posters advising people how to remain hidden from the state as part of a promotional campaign for its news series, Hunted.

4Creative created the campaign, which comprises print and other executions offering contextual tips to people should they ever wish to go on the run – eg. phone boxes contain posters telling people never to call their families, while Oyster card-holders that remind people their card is a tracking device will be given out around Tube stations. Starbucks will even issue handwritten cups telling people never to reveal their name. According to a spokeswoman for Channel 4, so much ad space has been booked that the average Londoner will see the ads 33 times over the life of the campaign. The ads promote a new game show on Channel 4 called Hunted, where contestants must evade detection by former police and security experts.


Head of marketing
Group marketing manager
Marketing manager
Senior marketing executive
Agency/production company
Executive creative directors
Group business director
Business director
Executive producer
Digital producer
Digital creative team
Digital production partner
Digital production company
Production manager
Director of photography
Production designer
Wardrobe stylist
Stunt co-ordinator
Sound design