Channel 4 to buy controlling stake in UBC Media radio station Oneword

LONDON - Channel 4 is set to buy a 51% stake in the digital radio station Oneword from Classic Gold owner UBC Media.

The station will not be rebranded with the Channel 4 name and will not carry additional content from its shows such as 'Popworld' or 'Big Brother', the broadcaster has confirmed.

Oneword is a talk radio station currently operating on the national radio multiplex, Digital One, as well as Sky, Freeview and cable.

It was voted the Sony digital radio station of the year in 2003 and has almost doubled its listeners over the past year to reach more than 112,000 people.

UBC, the UK's largest radio production company, took full control of Oneword last year, paying USI Holdings £755,000 in shares for its 50% stake.

Channel 4 is believed to be paying a substantial premium to the price paid to USI Holdings.

Michael Hodgson, head of corporate development at Channel 4, said: "As we move towards a fully digital and converged world, we are actively exploring opportunities that exist across all digital platforms and UBC Media will be a valuable partner to help us further explore the radio sector."

Last September, UBC and Channel 4's commercial arm 4Ventures bought a stake in Simon Fuller's music TV show format 'Popworld' with plans to extend the brand into digital radio and sell syndicated programming to commercial radio stations.

'Popworld', which airs nightly on MTV and on Channel 4's T4 Sunday morning slot, attracts the key Channel 4 demographic of 18- to 34-year-olds and has a spin-off annual concert called Popbeach.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.

Subscribe today for just $89 a year

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free