SectorMedia / Entertainment Brands and Television brands
Channel 4 has unveiled a new look for its main channel, which deconstructs the "4" logo created by Lambie-Nairn.
4Creative, the broadcaster’s in-house creative team, worked with DBLG on the concept. A series of films were created and directed by Jonathan Glazer through Academy. In addition, the graphic designer Neville Brody has developed two new typefaces, called Horseferry and Chadwick, to be used on the channel’s refreshed on-screen graphics and off-air marketing such as posters. The new identity will be visible on programmes that currently incorporate the channel’s branding, including Channel 4 Racing and Channel 4 News.