Chanel No. 5 launches epic ad by Baz Luhrmann featuring Gisele Bündchen

The ad is set to a slow version of the song "You're The One That I Want," performed by Lo-Fang

Chanel No. 5 has launched a three-minute film, directed by Baz Luhrmann and featuring supermodel Gisele Bündchen.

The cinematic ad, "the one that I want," was created in-house and somewhat emulates Luhrmann’s film "The Great Gatsby."

The ad features Bündchen surfing before she heads inside her Hampton home to find her husband has left her a note, which contains the words "the one that I want." She later reads the note while modeling, before rushing out of the studio to find her husband in a club.

The ad is set to a slow version of the song "You’re The One That I Want" from the 1978 film "Grease," performed by Lo-Fang.

The ad is reminiscent of Chanel’s 2005 ad "The Movie," which featured Nicole Kidman as her character Satine in Luhrmann’s film "Moulin Rogue." The estimated $28 million ad, also created in-house, was one of the most expensive ads ever made at the time.

This article was first published on



The latest work, news, advice, comment and analysis, sent to you every day

register free