Queen's anthem is a lullaby in latest TBWA\Chiat\Day LA spots for Gatorade Recover
Recovery is so hot right now. In three new spots for Gatorade Recover (from agency TBWA\Chiat\Day LA, athletes Bryce Harper, Paul George and Cam Newton share their favorite recovery routines, from a dip in the "lucky tank" to video games with teammates to a simple snooze on the locker room floor. And of course, all involve drinking or snacking on Gatorade Recover products because, "If it’s not game time, it’s recovery time." The spots, which turn Queen's sports anthem "We Are the Champions" into a lullaby, were directed by Hungry Man’s Bryan Buckley.