The spot, created by Proof Advertising, features a retro family set in their ways.
Most people enjoy a dose of nostalgia, but there can be too much of a good thing.
Champion Energy introduced the Holdover family in the spot, "It’s Time for Some New Energy," the first work from Proof Advertising as the creative and media agency of record for the Houston-based energy service.
The Holdovers proudly show off their VHS collection, rotary phone and old-fashioned, rabbit-ear antenna on their TV set to the dismay of their children. But the couple’s aversion to change is keeping them from saving money on their energy bill each month.
"I heard the Jensons just switched energy providers for lower rates," Mrs. Holdover tells her husband. He responds, "There’s a sucker born every minute," before making a call on his rotary phone.