Chambord's pop-up garden highlights French heritage

Chambord opens pop-up garden to communicate french credentials
Chambord opens pop-up garden to communicate french credentials

Chambord, the raspberry liqueur owned by Bacardi Brown-Forman Brands (BBFB), is opening Le Jardin de Chambord pop-up at the South Place Hotel in London, to reinforce its French credentials.

Timed to coincide with the start of London Cocktail Week (LCW) today (3 October) and remaining open throughout the month, Chambord will be transforming the Central London roof space into Le Jardin de Chambord; an oasis of waterfalls, palm trees and flamingos.

Chambord is launching the event to continue communicating its ‘Because No Reason’ marketing campaign, which highlights the brand’s distinctively French heritage and attitude.

Consumers will be able to relax in the space while enjoying classic Chambord cocktails such as the Chambord Royale signature serve and the classic French Martini, as well as the fruity Club Chambord bespoke creation.

The hotel’s executive chef, Gary Foulkes will be creating exclusive desserts infused with the black raspberry liqueur including chocolate truffles and macarons, further highlighting the brand’s versatility.

The launch follows Chambord’s summer pop-up, Chambord Chapter Eight Games, which offered consumers the chance to play a spot of flamingo croquet at Dalston Roof Park while sampling core serves, alongside the specially-created Chapter Eight cocktail.

Crispin Stephens, head of commercial planning and activation for BBFB, said: "Chambord is synonymous with modern cocktail culture, so London Cocktail Week is the perfect time to kick off our month-long event at the South Place Hotel.

"Le Jardin de Chambord is a great way to reach our target audience and immerse them in the brand’s odd luxury world. The product is also hugely versatile and we will be showcasing this through trial of our core serves and bespoke creations. Working with the hotel’s executive chef, Gary Foulkes, has allowed us to play on Chambord’s versatility even further, through the delicious desserts on offer."

Event delved deeper into the brand's recent campaign, The Chambord Chapter Eight Games.

In 2015 the brand also launched hosted a sweet-fuelled dining experience. 

Comment below to let us know what you think.

For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, register and subscribe to Event and our bulletins.


Subscribe today for just $116 a year

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a subscriber


Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free