The campaign, created by Beta Collective, immersed participants in the mountains of Brazil's Cambará do Sul.
Stress levels have reached an all-time high amid the pandemic, but the secret to reducing anxiety could lie in the mountains.
Anheuser-Busch’s Cerveza Patagonia, a South American beer brand inspired by the mountainous region of Patagonia, carried out an experiment to see if anxiety can be reduced in the mountains.
A psychologist interviewed 20 participants struggling with high levels of stress and anxiety. Three were selected to enjoy a mountain getaway in Cambará do Sul, located in the South of Brazil. The spot "The Mountain Experiment" follows their experience as they take a dip in the lake, breathe the fresh mountain air and take in the stunning scenery.
The participants’ sleep quality, irritability, self-criticism, compulsive eating, patience and more were measured before, during and after the experiment. The mountains dramatically improved every category tested, showing the power of nature on stress and anxiety.