Center Parcs seeks agency for CRM work

Center Parcs: runs five sites in the UK
Center Parcs: runs five sites in the UK

Center Parcs is on the hunt for an agency to handle its customer relationship marketing.

The holiday company, which was recently sold for £2.4 billion, is speaking to agencies about its CRM requirements.

The Database Group works with Center Parcs on data management.

The holiday company, which runs five sites in the UK, uses Brothers and Sisters as its retained creative agency.

Last month, Canadian investment firm Brookfield Property Partners bought Center Parcs from private equity company Blackstone, for £2.4 billion. 

The company recently launched a campaign called "#RealTweetWeek", which was backed by the RSPB. It created a feed of birdsongs, recorded from real birds in its forests. 

Subscribe today for just $116 a year

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free