Center Parcs invests heavily in online campaign

LONDON - Center Parcs is bolstering its current TV ads with a new £550,000 online campaign, the holiday company's biggest online spend to date.

Comprising a pay-per-click and display activity developed by Golley Slater Digital, the campaign highlights the activities available at the resort, such as the high tower swings and water rides and features the strapline ‘From Action to Zzzz' on banner ads.

The campaign will launch on 14 January on sites including MSN, Yahoo, Virgin, Trip Advisor, Last Minute, Net Mums, Ask a Mum, Time Out, Evening Standard, Bounty, Teletext, AOL, Take The Family, Raising Kids and Weather.co.uk

Center Parcs this month resurrected its 2008 TV campaign from McCann Erickson to encourage holiday bookings for the forthcoming summer.

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