Center Parcs hunts advertising agency

Center Parcs: hunts for ad agency
Center Parcs: hunts for ad agency

Center Parcs, which spends £5 million on advertising, is on the hunt for an agency to create a campaign based on a brand repositioning brief.

The leisure company appointed 18 Feet & Rising to develop a strategy to reposition the brand in September last year. 18 Feet & Rising is among the agencies lining up to compete in the advertising pitch.

The move comes as Center Parcs prepares to open a £250 million resort – its fifth in the UK – in Warren Wood, Bedfordshire in 2014.

Center Parcs has previously worked with Beattie McGuinness Bungay, which won the business in 2010.

BMB created TV work showing families taking part in outdoor activities.

One spot, which featured on-screen copy that read "4 night breaks from £249 for 4 people", was banned by the Advertising Standards Authority after a viewer argued that it was not clear that the holiday had to be taken in January.

Tags

Subscribe today for just $116 a year

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free