Celebrity Sell Out - Dominic West gets wired on Carte Noire

LONDON - Kraft coffee brand Carte Noire has brought in 'The Wire's' Dominic West to appear on its website giving readings from romantic books.

West's appears on the site along with other UK actors Greg West and Dan Stevens. The initiative is part of a £2m marketing campaign around Carte Noire target female consumers.

See Celebrity Sell Out's take on West's new role.

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