AdvertiserCelebrity Cruise Line
AgencyVenables Bell & Partners
SectorTravel and Travel companies
Childhood pool game serves as "the call of luxury" in first work from Venable Bell & Partners
Cruise advertising is notoriously monotonous. But this first work for Celebrity Cruise Lines from Venable Bell & Partners offers something a little different. Celebrity staff members call out "Marco," and somewhere on land, office workers and other people having no fun are compelled to respond "Polo." It’s not the call of the sea they’re responding to but "the call of luxury," the ad tells us. Either way, the message is clear: You could be having way more fun right now, because you’re not on a cruise.