AgencyBBDO New York
SectorRetail brands and Clothing stores
NBA star Russell Westbrook props him back up with "Fly Your Own Way"
A kid’s dream is crushed, well, deflated by reality in a celebrity-filled Foot Locker spot for the new Jordan XX9 Low. A young fan points to his sneakers and tells NBA all-star Russell Westbrook he’s trying to be just like him, but is interrupted by ESPN’s Jalen Rose, who gives him all the statistical reasons why he never will be. And here’s where the comedy really kicks in, so do Dr. Sanjay Gupta, Dr. Phil, Melissa Rivers, John Brenkus and even a short order cook, who advises him to just give up. The Thunder guard, who grew up wanting to be just like Jordan, dismisses the naysayers and encourages him to "Fly your own way."