How CDC Foundation drove record donations using dynamic creative

Using creative management platform VidMob, the CDC targeted viewers with variations of Facebook and Instagram ads that drove more than $16 million to the COVID-19 Emergency Response Fund.

by Alison Weissbrot

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register here or sign in below if you already have an account.

Sign in

Trouble signing in?

Reset password: Click here

Register

  • Limited free articles a month
  • Free email bulletins

Register Now

Become a member

From $116 a year

  • Full access to campaignlive.com
  • Exclusive event discounts
  • Plus lots more...

Choose a package

Need to activate  your membership?